Samantha Leal’s Post

Thrilled to share an exciting milestone for Leadsales, a company I'm advising. Leadsales has been recognized by Forbes México in their list of 30 standout businesses shaping the Mexican market. Huge congratulations to the visionary ✳️ Roberto Peñacastro Ortega and the entire amazing team (David Villa, 🏴☠️ Andres Medina Samano, Samara Salas +) for their relentless drive, hard work and dedication. Our goal is to support the growth of small and medium-sized businesses in Latin America by leveraging WhatsApp. Currently, we empower over 2,000 businesses across 20 countries. With more than 60 million SMEs in Latin America poised to use WhatsApp, We're aiming to reach 10,000 this year. Here's to continuing our journey and achieving more milestones. 🚀 #Entrepreneurship #ForbesMéxico #Leadsales

Think a 10-year-old can’t launch and run a profitable business? Our students at Prequel do. Some even made $200 in profit in less than 2 months. We often underestimate what kids can do, but at Prequel, we not only empower them – we are setting a new standard. When we shift their perspective, redefine the standards, and expand the realm of what they believe is possible, extraordinary things happen. If you’re passionate about transforming education and making a significant impact on the lives of thousands of kids and teens, join us at Prequel. This year, Prequel is launching six new programs for 9-13-year-olds that help them accomplish what their parents think is impossible: • Launch a business and get 50 customers in a month.  𝙒𝙚 𝙝𝙖𝙫𝙚 𝙨𝙤𝙢𝙚 𝙨𝙩𝙪𝙙𝙚𝙣𝙩𝙨 𝙩𝙝𝙖𝙩 𝙡𝙖𝙨𝙩 𝙨𝙚𝙢𝙚𝙨𝙩𝙚𝙧 𝙧𝙚𝙖𝙘𝙝𝙚𝙙 $200 𝙞𝙣 𝙥𝙧𝙤𝙛𝙞𝙩𝙖𝙗𝙞𝙡𝙞𝙩𝙮! • Build a video game that gets published on a platform with 25M MAUs • Beat Harvard Business School's teamwork simulation, where 45% of MBAs fail • Program a self-driving car for a chance to win F1 tickets To name a few. We're scaling up and need bright minds to help us realize these goals: • 𝗛𝗲𝗮𝗱 𝗼𝗳 𝗘𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁: a senior marketer to run our enrollment funnel - land distribution partnerships, educate our 250k+ parents on our email lists, run events IRL and virtual, and think strategically about how to help us scale these programs to impact hundreds of thousands of kids. • 𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗟𝗲𝗮𝗱: craft compelling narratives and manage our student and parent communication lifecycle. • 𝗦𝗮𝗹𝗲𝘀 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁: parents love talking to someone on our team before they sign up and as part of our interview process. Be the reassuring voice that guides parents through the decision-making process. We are funded and have big dreams to build something completely new in education, with high standards on what kids can achieve. Our team is fully remote and meets up several times a year worldwide. If this sounds like you or know someone who may be the right fit, DM or email me samantha at joinprequel . com #hiring #education #edtech #jobalert

Underrated tip: Use your customer's words Mirror your customer, see growth reflect back. Go through your reviews or sites like Facebook (groups), G2, Quora, App Store, and Amazon. Study and take note of the words they use. Which ones are emotionally charged? Which ones are frequently used? Now use that to replace your current copy. When you describe the problem in words the customer can relate to The more trust they'll have that you have the answer to their needs. People buy when they feel heard and understood No better way to resonate than by mirroring your customer's language.

You are losing 90% of your visitors to your landing page. Don’t create a one-size fits all experience. Stop building generic landing pages and start creating personalized experiences that speak to your customers' needs. Here’s how to fix your conversion rates: #marketing #cro #landingpages

Two simple rules to double your landing page conversion rates: 💪 Increase motivation 🙌 Reduce friction So how can you increase motivation and reduce friction? 💪 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 by: • Naming their pain and answering what's in it for them • Showing social proof as evidence to increase trust • Answer their questions and worries upfront • Clearly stating the benefits • Strong design 🙌 𝗥𝗲𝗱𝘂𝗰𝗲 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 by:  • Simplifying the sign-up experience • Showing a clear call to action • Shortening time to value Think back to your most recent purchase online: • How did the purchase journey make you feel? • What ultimately convinced you to buy? • What questions did you have?  • How were they answered?  • What would you change? We are all buyers. 𝘚𝘵𝘢𝘳𝘵 𝘮𝘢𝘱𝘱𝘪𝘯𝘨 𝘰𝘶𝘵 𝘺𝘰𝘶𝘳 𝘰𝘸𝘯 𝘣𝘶𝘺𝘪𝘯𝘨 𝘫𝘰𝘶𝘳𝘯𝘦𝘺. It’ll help you see through the gaps. _______ Thanks for reading! If you found this valuable, follow me Samantha Leal for more marketing insights to grow your startup. #marketing #startups #cro

One of the biggest lessons I've learned the hard way: 𝘤𝘩𝘢𝘯𝘯𝘦𝘭 desire, don't try to create it. Remember this as you build new features, programs, and products. When you try to create desire, you're essentially starting from scratch, hoping to convince people that they need something. This is an uphill battle and time-consuming. Instead, by channeling desire, you're leveraging the natural motivations and needs that your audience already has. You're showing them how your product can fulfill a need that they already recognize and care about. It's not enough for you to think you know your audience well enough and go from there. You must validate by talking to your customers and prospects. They hold the key. Answer these questions to tap into your audience's desires: - What is the hardest part about [problem]? - Take me back to the last time you encountered [problem]. What happened? Why was it hard? - What have you done to try to solve this problem? - Why did those solutions fail? - Why is it important to find a solution? Uncover how painful the problem is, how often they experience it, and how much it's costing them.

Great marketing doesn't end when you acquire a customer - the real work has just begun. Startups often celebrate acquiring customers. But the real challenge? Retaining those customers. As a growth advisor, I often remind founders: The real marketing magic happens after a customer is acquired. Marketing is about nurturing those relationships. Oversee the whole customer journey and make sure you're delivering on your promise. Transform your customers into passionate brand champions.

Stop that test. Seriously, think bigger. What does your company need right now: incremental or exponential growth? Sure, everyone loves James Clear’s 1% improvement mentality. I do too, but not for small startups.  1% improvement will lead to a mere 36% increase. Do the math. I bet that does not cut it for your business. Consider the costs: time, money, manpower, and attention. Are they worth those gains? What if instead of focusing on incremental gains like CTA color changes You focus on big bets that could move the business exponentially, like a change in your positioning, target market, offer, or pricing? Startups thrive on high quality learning loops. Make sure each experiment counts. Prioritization is your secret weapon. My go-to? The ICE + A framework. Evaluate your ideas by: - Impact: by how much this will impact my business? - Confidence: how sure am I that this test will prove my hypothesis? - Ease: how easily can I get launch this test? - Area: which funnel area does this idea impact? For Impact, I liked Mehtab S. Bhogal approach of using MOIC (Multiple On Invested Capital) as a key metric – aim for 4X or higher. Meaning, every $1 spent on a test should yield $4. Guide your team toward big bets, not incremental ones. Constantly remind them of growth targets and show progress on a dashboard. Skip small improvements. Your startup needs more than a 36% increase.

Don't settle for generic personas. They shouldn't be about demographics. Customers don't make buying decisions based on demographic categories, they make decisions based on their specific circumstances and needs. Make sure your marketing and product development efforts are based on a deep understanding of your customers' JTBD. Their context, problems/challenges, and desired outcomes are what matter most. #marketing #jtbd #personas

To market smarter, you need to get one thing right: Get inside your 𝗯𝗲𝘀𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀' 𝗵𝗲𝗮𝗱𝘀. But where do you start? Interviews are a great place for you to understand... - Who are they? - What did they use before your product? - When did they realize the old way of doing things wasn't cutting it? - How they first hear about your product? - Why did they choose you? - What's the main thing your product allows them to do that they weren't before? Your BEST customers hold the key to unlocking your marketing potential. With this knowledge, you'll have a roadmap for replicating happy customers. Get started today and see the results for yourself.