Neal O'Grady 🍉’s Post

We've ruined our idea of a successful business and life. 1. The Forbes 30 under 30. 2. The Airbnbs, the Stripes, Ubers, Facebooks, Instagrams, OpenAIs. 3. The constant celebration of $69M fundraises. It's absurd. You buy your way into Forbes, and 1 in 16667 startups becomes $1B+. The happiest and most successful entrepreneurs I know have opted out of this fantasy startup dream world we've created. They found a niche and built a profitable business that affords them freedom and a nice lifestyle. And say no to a lot of nonsense. It's incredibly hard to do because we've all convinced ourselves that success is the massive exit and anything less is a failure. But what's wrong with having the freedom to say F it and go to the beach on a sunny day? To let your partner take a leave from work without stress To be physically and emotionally present with your kids To have time to make healthy choices? If you deep down want to change the world, go for it. We need people like you. But for most of us, we just want a nice life. Don't let someone else define your idea of success.

You don’t need “link building” trickery to rank in Google. Instead, you can go from 0 to 100k+ monthly views just by posting perfectly optimized blog posts 3x per week. But what is a “perfectly optimized” post? It's a blend of art and science. Let’s dive in. –––– ✔️ SEO Metadata Treat it like an ad or social post—it must be compelling to get people to click. • Title: Write a compelling hook with your target keywords. • Description: Treat it like ad copy, hook their interest so they click. • URL: Match your target keywords. ✔️Schema markup • Implement schema types like Article, BlogPosting, and Breadcrumbs so your content displays on the SERP. If yours doesn’t, someone else’s will. ✔️ Original images • Add alt tags to every image for SEO visibility and accessibility. Describe the key elements as if someone can’t see them. • Break up large chunks of text with visuals. • Stock photos, no thank you. ✔️ Content length: • Aim for a minimum of 700 words, adjusting based on: 1. Competition: If competitors are at 1,000 words, make a more thorough article that’s 1,500+ words. 2. Query specificity: • Super specific keyword = short article. • Broad keyword = extensive article. ✔️ Table of contents with anchor links: • For longer articles (1,000+ words) add a table of contents to make it easy to jump to what they care about. ✔️ Heading structure: • Use only one H1—the title of the article, ideally with the target keyword. • Add supporting text under each heading to add context. • Use H2s, H3s, and H4s appropriately. • Make headings compelling. You have to keep them interested. ✔️ Internal links: Internal links are essential. SEO experts say they’re more important than backlinks. • Ensure every page has internal links leading to and from it. • If you have a long article targeting a high-level keyword ( ), each section could link to another dedicated blog article • Aim for posts to have 7+ internal links by cross-linking related articles. ✔️ HTML elements: • Use lists, tables, and accordions to capture featured snippets. It makes the article more delightful for readers so they stay longer. ✔️ YouTube embed: • Pair each post with a YouTube video. Embedding videos act as backlinks and enhance visibility on Google and YouTube. Shopify grew its YouTube to 230k subscribers in 18 months with this strategy. ✔️ Clear, compelling CTA • Include clear CTAs throughout the article to turn readers into leads. • Add contextually relevant lead magnets (email courses/PDFs) to each article. ––– Thanks to Rob Hoffman and Jake Ward for their help with this one. We've also created 4 blog post templates that have driven millions in organic traffic. Grab them for a whopping $0 here: https://hubs.ly/Q02r1ytG0

Copywriting is one of the most important skills. Period. Here are 10 copywriting tips with before and after examples: ___ Like this? I'm Neal O'Grady 🍉, I share tips on creating unignorable content.

How to write about the same topic 10+ different ways (with examples 👇) Content creation is brutal at first. You randomly pick an idea out of the air and start writing, not really knowing where it's gonna end up. It becomes a lot easier when: → you have a system for generating ideas. → you turn each idea into numerous posts These 10 post types are the key. You can take a single concept like: "Writing strong hooks" And turn it into: 1. Actionable: "How to write a fear hook" 2. Observation: "The best creators' hooks don't feel like hooks" 3. X vs Y: "What happens when you use a hook vs what happens when you don't" 4. Motivation: "How a powerful hook got me featured in Forbes" 5. Analytical: "Hooks from LinkedIn's Top 30 Creators" 6. Listicle: "10 books for writing hooks" 7. Contrarian: "Most hooks are clickbait" 8. Testimonial/Client win: "How my student grew to 50,000 followers from their hooks" 9. Personal story: "How obsessing over my hooks changed my business" 10. Meme: idk some meme about hooks These are just 10 off-the-cuff ideas. You could approach each one quite differently. → There are endless memes. → You can have multiple client stories. → You can analyze specific creator's hooks I bet you could easily generate 50+ post ideas about writing hooks using them. ––– Want frameworks on how to do each well? I've written a monster article with: → the 10 types of posts, → what they are → how to do them well → tons of examples from top creators This was just the cheatsheet I created to go with it. Read the full piece here: https://lnkd.in/gGdTpMt6 ♻️ Repost to share with friends Follow me Neal O'Grady 🍉 for more like this :)

We've shared 455 unique startup growth tactics. Here are 7 must-know growth tactics: Ranging from email marketing, CRO, referrals, ads, and SEO. #growth #startups ——— And if you like carousels like this: Follow me Neal O'Grady 🍉 I dive into how to build an unignorable startup and personal brand.

Red Bull sold 12,138,000,000 cans of weird-tasting sugar water in 2023. They grossed approximately 25% of the revenue of sugar water giant Coca-Cola. With basically one product. Yes, that's 33,000,000 cans per day. Insane. But how did they compete? Simple: • Smaller can • Higher price • Bizarre flavor ...lolwut? Well, let's dive into what I mean In his book Alchemy, Rory Sutherland explores the "logical" approach someone may take to compete with Coca-Cola. Namely, you'd: 1. Make it larger 2. Make it cheaper 3. Make it taste better Obvious, right? Yet Red Bull is the complete opposite. They competed not in spite of small, expensive, awful-tasting cans But because of it. Dive into the reasons why in my post about commoditization and differentiation: https://lnkd.in/dAaYjCUh

Fail to understand pricing psychology and you leave money on the table. Use these 12 tips to sell more stuff: #pricing #startups #marketing Follow Katelyn Bourgoin 🧠, she's one of the smartest marketers I know. So much so that she became a business partner ;0