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The most common marketing mistake I see? Focusing on features and tech specs, rather than the outcome. Even better: We process images 60,000x faster than text. Show don't tell. Show your customer what life looks like when your product has solved their problem. They're not dumb—they can figure out what's better about it. This video from True Classic's site does it perfectly. It shows you immediately how much better you'll look with their better-fitting shirts. They could have said: - Flattering fit - Hugs shoulders & arms - No-stretch collar Oh, wait they do. But they do that on the product page—after you've already seen the transformation and you know how much better the shirts look. You want your customer to go "oh, I get it." ––– Yes, I know, this is harder for service-based businesses and intangible products. You can't show them saving money with cheaper accounting software. But you can still focus on the outcome.
Products / services are all just vehicles for transformations. But we often forget that and focus on the nuts and bolts of the vehicle
Demonstration works soooooo well in marketing.
Brands love to talk about themselves, not the customer. They don't think of how the customer is feeling and how they want to feel. In your example they could flick through their reviews and find great copy/creative ideas that reflects their customer, not their tech sheet.
Show don’t tell works in so many things. Even for leadership, teaching and bringing improvements. “Don’t tell people what they should do. Show them what you did”
Apple is a prime example of getting this right. They focus on what you can do with their products, rather than the specs that the majority of their customers know nothing about
In a similar vein, before & after pics are one of the best ways to catapult your marketing
People need to see what their life could be like with our products/services. It's all about those positive vibes and making it real for them. Sure, it's tougher for some businesses, but hey, challenges make us think outside the box, right? 😄 Keep up the great insights!
I think I saw Shaan Puri refer to it as “Big Mario Marketing” - which I really liked.
Founder, IQBAR (iqbar.com) 🍫+💧+☕️
1yShow don’t tell - universally great advice