This is how Noah Kagan launched his book (and hit the bestseller list).
The chances are, you’ve probably seen at least one photo of Noah’s new book in your social media feeds.
I spent 100 hours researching (I'm kidding, just 2-3 hours max) and found at least 9 different tactics that Noah used to promote his book.
Here they are:
1/ Launch team
Noah did a call on Twitter inviting people to join his “launch team.” They got early access to the book materials and gave him feedback. As well as helped spread the word about the launch.
There were nearly 1000 folks in his launch team and they all hung out in a private Slack channel.
2/ Influencer boxes
Noah's team created a special gift box that contained his book, a couple postcards and a dollar in it. And he was sending those boxes to dozens (hundreds?) of people who had a large following on Twitter/LinkedIn.
We found at least 40 folks with sizeable audiences on Twitter, who posted photos of Noah’s book or even the whole box. (I was not one of these people, and I'm deeply offended by that)
3/ Pre-sale bonuses
To incentivize people to pre-order more copies of the book (and therefore hit the bestseller list) Noah has created a set of additional materials that he was sharing with whoever ordered the book early: step-by-step templates, tools & spreadsheets; exclusive video content; and an invite to his "virtual launch party" (whatever that was).
4/ Live AMAs on Twitter(X) and YouTube
What the title says ¯\_(ツ)_/¯
5/ Private bootcamp
Noah tweeted an offer to fly one lucky person to Austin for a private 48 hours bootcamp to help them launch their business.
This offer got quite a bit of traction, but I'm not entirely sure if it eventually came to fruition or not. Maybe there were no good candidates for this stunt.
6/ Building in public
One popular way to do marketing for your product is to share the "behind the scenes" of how you were working on it.
Noah leveraged this tactic by sharing a story of how he A/B tested his book cover with facebook ads, which got quite a bit of traction on social media.
8/ The Lost Chapter
When you’re writing a book, you'll probably have some “leftovers” - ideas and writeups that didn’t make it into the final version of the book. Well, Noah turned his "leftover content" into a complete chapter and sent it to his email list.
If you read between the lines, it is basically akin to saying: If this chapter didn’t make it to the book, imagine how good the content of the actual book is.”
9/ Podcast interviews.
Noah did nearly 80 of them around the time his book was being launched.
^ That's pretty much it!
Did I miss something?
Or maybe you were part of Noah's "launch team?" If so - I'd love to hear your story. Please drop something interesting in comments to this post.
Docencia - Desafío Latam - Desarrollo de Aplicaciones Front-End Trainee
1yTotally agree, an expert in any area, infinitely enhances his AI-assisted potential. AI is not an enemy, it is a tool to enhance our capabilities in any area. Feel inferior for using it? of course not. It's like when calculators came out, they were frowned upon by people because they said it was not convenient to use them because they did the hard work for us. I support the AI. Totalmente de acuerdo, un experto en cualquier área, potencia en forma infinita su potencial asistido por la IA. La IA no es un enemigo es una herramienta para potenciar nuestras capacidades en cualquier área. Sentirse inferior por utilizarla? claro que no. Es como cuando salieron las calculadoras, eran mal vistas por la gente porque decían que no convenía usarlas porque ella hacía el trabajo duro por nosotros. Apoyo la IA.