Demand Curve. I help serious founders become UNIGNORABLE. 100,000 founders read my startup growth newsletter.
Content marketing of the past: 1. Do keyword research. 2. Create an article for those keywords. 3. Wait and repeat. 4. (Plus link to the article in a tweet and send it to your newsletter.) Content marketing in 2023: 1. Do audience research (SparkToro, perusing social, subreddits, etc). 2. Create an article targeting that audience. 3. Share the article in your newsletter. 4. Create 5+ tweets, LinkedIn posts, TikTok videos/Instagram reels/YouTube Shorts. 5. Drive users to your newsletter. 6. Engage with commenters. 7. See which posts get the most engagement and look for frequently asked questions. 8. Create an article based on those, and repeat. In short, turn every piece of content into numerous smaller pieces and re-use them across channels—tailored to that specific medium and audience. Drive those people back to your newsletter. You own your email list. It isn't gated by algorithms. It can't be taken away if you were to get banned or if the social network becomes less popular (imagine having a huge Facebook audience!). Do you have a newsletter?
I love this - but only comment is that your newsletter is 100% gated by an algorithm 👀
Everyone has a newsletter now and we are starting to get in-mail-content-fatigue, for real. What is in your vision, the next thing? Great post by the way, got me all the way and I will definitely subscribe for your newsletter. Appreciate you tremendously ❤️
Thank you for this. I stopped on the 1st point. Keyword research is the process of discovering which words and phrases your target audience is using to search for websites and answers to questions on search engines. What do you mean by audience research? Does it mean what your audience is talking about? If yes, how can we find this? For example, r/Entrepreneur has hundreds of posts. How can we find what people are talking about? By browsing the most upvoted posts in the last week? Any example here would be nice. :)
What are your thoughts of creating audio versions of the articles? We’ve been working with publications like Dezeen and Harvard magazine to create audio versions of their articles to drive higher engagement. Thoughts on audio of content marketing and having a presence on podcasting platforms?
Not yet. Working up the nerve to start 😅
SEO can still be really effective, though — if you replace "wait and repeat" with "monitor and regularly re-optimize."
These are great points! We will try / test Spark Toro. Thank you for sharing. Absolutely agree on the newsletter and growing your audience relationship via the inbox. Are keyword search tools obsolete? What is your take on link building?
Subreddits are a secret weapon for audience research, I’ve learned! Quora can be helpful as well
Divisible content 👌
Demand Curve. I help serious founders become UNIGNORABLE. 100,000 founders read my startup growth newsletter.
1yThis was 1 of 3 growth insights I shared last week to our newsletter of 63,310 founders and marketers. Join here, about to send issue #101: https://www.demandcurve.com/newsletter